Currently, "1C" (meaning not only a company, but the entire community) - it is an important indicator of the status and trends of the market development in Russia. Having mastered the expanses of the Russian market of software for the automation of enterprises, the company aims to take significant market share in the West, primarily in Europe. It is also important is the fact that the cost of software and payment on completion and implementation of the projects there is quite high, and the culture of the license service is much higher than in Russia.

Of course, called the "1C" newcomer to the Western markets should not be - a company for a long time and quite successfully represented abroad gaming destination. But still, the game software and economic - are two big differences. After all, in the second case we are talking about the fact that the customer uses the software to automate mission-critical business processes. Promoting business decisions more difficult than with the system-wide resources (security administration), since there is significantly higher demands on service and support organization, adaptation to local national circumstances.

On the experience of the introduction of foreign EPP-systems in Russia, it is often the principle of synchronization of the system configurations 1C. For example, the official in the Russian foreign subsidiaries acquired ERP-system, and actually works "1C: Enterprise", Western same program only presents the results in the form of charts and graphs, which is nice for the clarity of its superiors. This pattern is observed in almost 90% of cases the introduction of the western ERP-systems in the Russian market, which is already talking about a kind of "hidden" development of the west.

And yet, why foreign suppliers of ERP-solutions obtained access to global spaces, and we do not? Of course, it is difficult to compete with the "giants» SAP type or the Oracle, but there are relatively few companies that have managed to integrate into the world market. For example, the Microsoft Dynamics of CRM in the US and the UK, Scala, Navision (Sweden, Denmark), CIEL (France). In these areas of development and ultimate goals are also different, the purpose of the implementation of SAP and other systems in the West - to increase capitalization and cost of sales, and the purpose of the introduction of 1C in Russia - automated account for a minimal cost.

A certain intensification of its activities outside the CIS the company "1C" began simultaneously with the release of the new platform "1C: Enterprise" 8.0, one of the innovations of which was the creation of the technological basis for the implementation of the international application solutions. The platform itself was almost immediately released version support different national user interfaces (currently 10 foreign languages, including English and German). But even then, the output of "1C" outside the former Soviet Union has not yet taken place.

The list of these countries shows that promotion abroad is quite random, on the basis of private initiatives of various partners. How can this be explained?

Firstly, the business model of "1C: Franchising" was originally aimed at activities in the country: the organizational chart is highly centralized, with itself "1C" acts as a provider of application solutions for end users and partners to play the role in the first implementers . In moving abroad need to give more freedom to partners and delegate to them the functions of applied developer solutions.

Second, the growth in sales of products "1C" for many years kept at a very high level of 30-50% per year in Russia and the CIS. Maintain this pace is difficult, at least from the point of view of business management, we are talking about a huge affiliate-corporate structure. Under these conditions, boost business development is also due to the expansion of geography is very difficult.

Yet, in this direction of advance is. In   2007 "1C" has participated in CeBIT in German Hannover, where she was introduced to the program "1C: Enterprise" and two application solutions developed specifically for the German partners, - «1C: Finance & Trade » and «1C: Business Suite» . This idea of ​​"1C: Enterprise" on CeBIT'e demonstrates the serious intent of the company to enter the European market. So, what has been brought to the exhibition?

The product "1C: Finance & Trade" - for the first time presented a complete solution designed "1C", with the participation of several partners and is designed to automate the business processes of trading firm: financial accounting and planning, banking, procurement management, sales, inventory, assets. This is analogous to "Trade Management" product, but implemented taking into account the business practices in Western Europe, and equipped with an English interface.

Business application "1C: Business Suite» fully written "1C-Rarus" - the largest partner of the firm "1C", of which she and assets owned. This app is designed for small and medium-sized companies engaged in wholesale trade, delivery, as well as working in the service sector. Its functionality (purchasing, sales, inventory, relationships with clients, delivery of products) to a large extent overlaps with "1C: Finance & Trade", but it is more focused precisely on German customers and supports multilingual interface: Russian, English and German. It changed in comparison with domestic applications and the principle of the user interface, taking into account the requirements of the German users.

Creation of two new applications tailored for foreign partners already talking about a specific start towards promoting the company's products "1C" in the world market. As a stand-alone product on display and demonstrated its own platform called «1C: Enterprise». In Russia, it is not sold separately and is not licensed. This indicates that the company also plans to more actively develop overseas partnerships is with independent developers. Speaking about the specific results of participation in CeBIT'2007, and that was the beginning of the introduction of 1C products in Germany, in the first task was to find customers, which could work out the scheme implementation and maintenance of ready application solutions. The next stage - the beginning of the formation of a partner network, the principles of construction which are different from those used in Russia.

Since 2007 and until now the company "1C" presented at the European and international CeBit show. In 2010, for the first time at CeBit was a presentation of version «1C: Enterprise» platform 8.2. and multiple configurations of applications developed on it. It was presented to a localized product in the German language for pawnshops, accounting software, and trade management. In addition, again claimed the product "1C: Finance & Trade" for the German market has a new product for small and medium businesses that meet all the parameters of the administrative decision. With regard to accounting software - a solution that has collected all the best that has been developed in "1C" applications for accounting in the Russian market by aligning it with European bookkeeping rules. The decision is aimed at both the accounting service enterprises and the tax consultants. The product is represented by the company "Financial and analytic solutions."

Also in 2007, opened the company "1C GmbH Germany» [ http://www.1c-germany.com ] It is represented throughout Germany, headquartered in Moscow. "1C Germany GmbH" is specifically designed to meet the needs of German clients and partners "1C". The company currently offers one product "1C: Business Suite» and its positioning as an innovative inventory management based on «1C: Enterprise» platform, as adapted for the German market. For the development of the product promoted free training and support.

Everyone knows that in 2012 the company "1C" released trial version of a technological platform "1C: Enterprise" 8.3.1. The most important and long-awaited innovation has become a full client support for Linux applications. Earlier work of Linux users was only possible with the help of the Web client under the relevant internet browser. Now client applications developed for Linux, similar to those that exist for Windows. Client applications supporting file and the client-server mode for x86 and x86-64 architectures.

The new platform is also optimized to work with external data sources and with all supported databases (Microsoft SQL Server, PostgreSQL, IBM DB2, Oracle Database), there is the possibility of SQL Server 2012. Use Got the development of mechanisms of formation of complex analytical reports, a lot of attention, according to developers paid to improving the convenience of the end user.

All of the above can also serve as a powerful impetus for the creation of opportunities for advancement «1C: Enterprise» platform 8.3 in Europe. More functional medium carries with it new opportunities for developers.

The company's products "1C" are also moving to Canada, USA, UK, France, Spain, Italy and other countries. But as such recognition and global demand, they have not found, although "1C" partners each year are sent to the experts for the promotion and dissemination of information. This is indicated by open positions and proposals for trips for experts 1C and various sites-1C representatives abroad. [Http://www.1c.pl/about /] [ http://www.1c-canada.com/ ]

The goals that the company 1C has set itself very ambitious. So far in this direction, there is a certain "calm", but the company is confident partners that plan on the distribution of "1C" products in Europe are real, it will happen soon "break" and "1C" will be one of the most important players in the foreign software market for small and medium-sized enterprises.

Thank you for attention!

Links to the materials used:

ww.pcweek.ru/business/article/detail.php?ID=82319

http://www.fascn.eu/RUS/FASCebit2010.html

http://blog.i-oblako.ru/2012/07/1-83-linux.html