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QR Code - Libraries generation and reading of the famous Japanese 2D barcode.

QR Code - Libraries of the external components, the generation and reading Japanese barcode QR Code

On the basis of libraries and examples of data you can easily write an external component to generate a "QR Code" barcode with a view to placing it on the printed forms, documents, assign nomenclature instead of the standard bar code. I will be glad if these libraries and working examples will be useful to you.

:) Thanks for the plus sign)

Himself going in the near future to undertake the development of such a component, but do not have enough free time. The idea is simple, the component must be able to encode the transmitted parameter method of text up to 4096 characters., And save the picture with HQ for further use in the database.

Not all share the view that this video will become the main engine of the future of mobile marketing and advertising. Many experts are inclined to believe that this QR-code will become the engine of a new advertising and marketing trends. Just imagine - you're shooting with a price tag using the mobile phone, send it to a short number, and get access to more information about the product, or to mobile content.

Internet encyclopedia Wikipedia defines the QR-code as a matrix, dimensional graphical code developed by Japanese corporation Denso-Wave in 1994. Abbreviation QR stands for "Quick Response", "rapid response" and suggests that the code is deciphered in more information, larger volume than is stored in the bar code, and a more rapid detection. Today, QR-code is most common in Japan, a country where the bar codes use a great popularity, the amount of information in an encrypted code, soon ceased to hold the industry. The Japanese began to experiment with new ways to encrypt small amounts of data in a graphic image. Already in early 2000, the QR-code widely used in Japan, they can be found on a large number of posters, packages and products.

A couple of years later, the Japanese operator NTT DoCoMo integrated the recognition of QR-codes at your service i-mode. The first of these opportunities taken advantage of NIKE, McDonald's and Northwest Airlines, they placed the QR-code in their packaging and products, and the user photographed QR-code, receive instant access to additional information.

Want to know how many calories a cheeseburger McDonald's? Take a picture of QR-code on the package. You want to know where in Japan you can buy shoes NIKE? Take a picture of QR-code located on bilboarde. Want to know what makes today flights Northwest Airlines airline airport Narita? Simply take a picture of QR-code on bilboarde next to Shibuya station in Tokyo.

The main advantage of QR-codes that to accommodate them fit all - from the wall of the fence surrounding the construction site (imagine, on the fence, which was built a house, painted QR-code, photographed that the subscriber receives the full information about the future of the building, up to the price for apartments and offices for rent), to the packaging of goods and politelenovyh packages.

Imagine that appears QR-code on taymskver on a huge TV screen? How many passersby will want to know what lies behind it? Or QR-code on the bottle of shampoo on the shelf in the store. You photograph the code and receive not only a small promotional video and additional information, and a discount coupon, which you can present at checkout if you buy this shampoo. Potentially, this marketing technique can be much more effective than print and outdoor advertising, in addition, via QR-code can easily engage consumers in the mobile two-way communication. But who knows, because with the increasing penetration of QR-codes the traditional print advertising model may change fundamentally agree, why spend money on the purchase of the whole band, if the QR-code quite 50 square centimeters?

Quintessence uses of QR-codes in Japan was the placement on the card code that is an excellent example of how we can provide more information about yourself and your company, what can climb a cardboard leaf.

What is even more interesting is the fact that the owner of the patent, the company Denso Wave, technology has made open and accessible to all. According to the company, "QR-codes are open, all the specifications are available, and the company Denso Wave is not going to claim any patent royalties."

Not surprisingly, one of technology became interested Microsoft Corporation. As reported in the technical Engadget blog, "Microsoft has decided to apply to the market occupied by QR-codes and announced the deployment of its own High Capacity Color Barcode (HCCB) technology this year, the corporation supports the International Standard Audiovisual Number International Agency (ISAN-IA). So far, that the technology will be used in the DVD, but the corporation is going to use technology in television, magazine and outdoor advertising. "

The use of QR-codes - too wide. Some even make a tattoo of QR-codes. However, it should be understood that the QR technology was developed not for mobile phones, and its application in mobile marketing - not a panacea, but rather an original and creative method of influencing and motivating potential customers to join the mobile marketing communication.

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